Physicians Content Hub
Barnes-Jewish Hospital sought to improve perception and increase physician referrals on a national level. Content Hubs were developed for three main areas of focus: Physicians, Specialties and Consumers. Curated content was delivered on a variety of medical topics positioning Barnes-Jewish Hospital as a go-to resource for medical care and information.
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Website + Referring Physician + National Ophthalmology E-mails
Specialties Content Hub
Content hub focusing on maternity and childbirth.
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Website
Consumer Content Hub
Content hub focusing on healthy living.
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Website + E-mail