The Phoenix Ad Club (AAF Phoenix) required communication collateral to promote their newly created job board. A social campaign was developed to increase awareness and promote benefits. Direct mail collateral was also utilized to help spread the word to industry leaders who didn’t follow the club on social media.
2010 ADDY Awards
The annual ADDY event, the advertising industry’s largest and most representative competition, needed to increase member participation in the local level of the competition. A theme, based on elusive “Sasquatch” sightings, was developed to convey that winning an ADDY could be just as tough to bag. The event resulted in a subsequent increase in entries and club memberships. Responsibilities also included serving as event chair.
2009 ADDY Awards
The annual ADDY event sought to increase entries and participation in the local level of the competition. A theme, based on classic Lucha Libre wrestling, was developed to convey that only the best could win an ADDY title belt. The event resulted in a historic number of entries for the local and district levels of the competition. Responsibilities also included serving as event chair.