Grand Opening Collateral
Phoenix Art Museum sought to attract media and noteworthy attendees to their $50 million expansion grand opening gala. An invitation, developed as a poster for display, revealed expansion highlights and served as an event reminder. Advertisements and promotional collateral was also created to boost museum attendance.
Mexico and Modern Printmaking Campaign
Phoenix Art Museum required a promotional campaign for their comprehensive exhibition “Mexico and Modern Printmaking” to attract a larger Hispanic audience and increase general attendance. A bilingual Hispanic heritage-themed campaign was created which featured famous works of art from the exhibition, including pieces by Diego Rivera and Frida Kahlo.
Phoenix Art Museum needed an invitation to drive attendance to the “Rembrandt and the Golden Age of Dutch Art” exhibition. An Old-World inspired design, printed on parchment paper, was developed to convey the evocative appeal of Dutch art. The invitation encouraged guest participation, as recipients were asked to channel their “inner Rembrandt,” by having them create original artwork on the invitations.